Juic’d is a self-initiated spec project exploring what a bold, youth-forward juice brand could look like if it didn’t play by the rules. Built from scratch in a single creative sprint, this project covers full brand identity, packaging design across a four-flavor product line, and a complete website mockup.
Canva · Adobe Creative Cloud · Unsplash · Gemini (Store, Shelf, and flatlay mock-up)
The goal was simple: design a juice brand that actually looks like something Gen Z would buy.
The beverage space is crowded with either overly clinical “wellness” branding or generic farmer’s market aesthetics. Juic’d was designed to sit in neither of those categories — bold, playful, and unapologetically fun while still communicating that the product is made with real ingredients.
What Juic’d Isn’t Anti-Moodboard
Direction Moodboard for Juic’d
18-30 year olds who care about what they put in their body but also want the experience to feel exciting, not medicinal.
Create a cohesive brand system that works across logo, packaging, and digital — with enough personality to stand out on a shelf and on a screen.
The Juic’d brand is built around a kawaii strawberry mascot wearing a crown — immediately communicating the brand’s core positioning: real fruit, elevated. The mascot became the anchor of the entire identity system, appearing across the primary logo, submarks, packaging, and web design.
Three logo variants were developed to ensure flexibility across applications — a primary wordmark with mascot, a stacked submark, and a circular badge mark. The wordmark uses a custom handwritten display font that feels energetic without being chaotic.
∙ #FF5019 — Orange · Energy, boldness, appetite ∙ #BFFB84 — Lime · Freshness, health, fun ∙ #E31992 — Magenta · Vibrancy, youth, confidence ∙ #010000 — Black · Grounding, contrast ∙ #CBFFFF — Light Blue · Cool-down, balance
∙ Headings: Custom display font — high personality, handcrafted feel ∙ Subheadings: Poppins Medium — geometric, approachable ∙ Body: Poppins Regular — clean, legible at small sizes
