LVNDR Skincare is a self-initiated spec project exploring what a bold yet premium skincare brand could look like for the modern clean girl consumer. Built from scratch in a single creative sprint, this project covers full brand identity, product packaging across a two-product line, a complete website mockup, and a full campaign suite.
Canva · Smartmockups · Unsplash · Adobe Suite
The skincare space is saturated with either overly clinical brands or generic “natural” aesthetics. LVNDR was designed to sit in neither of those categories — dreamy, editorial, and premium while still feeling approachable and modern.
18-35 year olds who want effective skincare that actually fits their aesthetic. They care about ingredients but they also care about how it looks on their shelf and on their feed.
Create a cohesive brand system that feels premium without feeling cold — soft enough to be approachable, bold enough to be memorable.
The LVNDR identity is built around a custom wordmark where the V is formed by an inverted A — a subtle typographic detail that makes the logo instantly distinctive and ownable. The mark is bold enough to command attention on packaging while refined enough to feel luxury.
Three logo variations were developed to ensure flexibility across applications — a primary wordmark with vertical SKINCARE descriptor, a secondary logo on periwinkle background, and two submarks including a cloud icon and stacked monogram.
Headings: Univers — modern, geometric, commanding
Subheadings: The Seasons — elegant serif italic, adds luxury editorial feel
Body: Open Sauce — clean, reliable, legible at small sizes
